Reasons Companies Use Twitter
As an assignment for a class at MATC, we needed to explain why two companies would use Twitter: In the history of computer and communication technology, Twitter is a rather new concept and tool. Starbucks Coffee uses this tool to further its brand, communicate with customers and potential customers, advertise sales and deals, and in the words of their own statement, “Inspiring and nurturing the human spirit-one person, one cup, one neighborhood at a time.” With 11.9 million followers for Starbucks, Twitter is able to get a message that the company wants to share with the public, instantaneously available. This is an incredibly strong medium for “speaking” with the public and even has the potential to be shared outside of their immediate influence through retweets. A company this large usually has a dedicated team operating, observing and planning their social media accounts. Being able to stay in constant contact with your target market helps to keep your brand on their minds....